When the Covid-19 pandemic hit with its full force in March 2020, every business went into panic mode, trying to quickly come up with strategies that would lead them to not enforce a shutdown of their organization. While many businesses did suffer huge losses and had to shut down, there were others that adjusted themselves quickly and set up their basis to continue working from home. But this very work from home strategy became an issue to tackle for food businesses.
Since most restaurants operate a major part of their business through sit-in locations, and even those food businesses offering delivery services have a limited geographical scope, it became a problem for food businesses to see a silver lining when the entire world locked down due to Covid-19. So what problems did food businesses face due to the pandemic? How did they turn it around? And how can cloud kitchens make this entire process easier? Read about all of it in this blog.
How Food Businesses Suffered
Almost every city and country around the globe started implementing their own versions of the pandemic lockdown in February 2020. In Pakistan, this lockdown came in late February/early March and stayed for months before the first signs of businesses being opened again emerged. For food businesses, this was bad news; and for a few huge reasons:
- Restaurants that had solely dine-in settings had to shut down all operations without any alternative of deliveries available.
- Although many food businesses were more than ready to deliver food, people were reluctant to avail these offers due to the fear of the spread of Covid-19.
- Uncertainty among the masses of whether proper SOPs would be followed by restaurants if they went for takeaways or had food delivered to their home.
Due to these issues, restaurants and other food businesses started facing due to Covid-19. But soon, this disappointment was turned around into a blessing through the help of efficient technology and services available at the food business’ disposal.
How They Turned The Situation Around
With the lockdown strictly implemented, restaurants started coming up with takeaway options and also collaborating with food delivery apps to make the delivery method more efficient. Apps like CareemNow and Foodpanda, along with restaurants’ own delivery operations became more utilized. With people sitting at home and having nothing to do, ordering food became one of the most preferred ways of utilizing time, leading to more work for food businesses and earning them profit as well as visibility among the masses.
Another way food businesses turned things around for themselves was by implementing strict SOP rules, even if people went to a restaurant for takeaways. Every food business with a social presence started sharing posts on how much they’re taking care of the kitchen and staff’s hygiene, making people trust them further while ordering food. Moreover, many restaurants started giving away sanitization swabs with their orders, while also offering contactless delivery options.
This further increased trust among people, making them believe that food businesses were following SOPs strictly, and hence ordering food became an increasingly in-demand option while people couldn’t leave home due to the pandemic.
Deals and Discounts
Another strategy implemented by food businesses was that of increased, and more affordable deals and discounts. This further motivated people to order food right at their doorstep, increasing profits for food businesses. In addition to this, a lot of people started launching their own home-based food businesses and becoming popular in their locality.
Even with all of these strategies, the food business industry was still lagging in that their delivery locations were limited, and hence they couldn’t fulfill every audience’s demands due to geographical limitations. So how could this problem be solved? Through cloud kitchens.
The Addition of Cloud-Kitchens and Their Benefits
Cloud kitchens are more-or-less ghost kitchens, offering delivery-only services. They’re also called delivery-only restaurants or online kitchens. In a year like 2020, with the pandemic shutting down every physical location of running businesses, cloud kitchen services like that of Hotpod became more important as they provide better location-based services, even in areas where the original restaurant or food business may not be operational. Following are a few benefits of Hotpod and other cloud-based kitchens.
- Lower set-up cost as they don’t have to accommodate a dining space for guests. As well as a smaller front-house staff. Additionally, these kitchens don’t even need to be set-up in a high footfall area, making it easier for them to set-up slightly out-of-town, minimizing rent costs, easier supplier access, and proximity to a larger residential area for deliveries.
- Another benefit of these kitchens is that they can target multiple food ventures and niches based on the needs of the people in a particular location. Meaning, the same kitchen can collaborate with Pizza and Burger joints, and Steak specializing restaurants, as well as healthy salad and juice bars; meaning all these different kinds of food becomes available from the same kitchen with ease.
- A ghost kitchen also allows flexibility as you get all the data of the kitchen’s profits and losses, so you can evaluate what’s working and what isn’t; this leads to constant optimizations to figure out how to improve your operations.
So overall, cloud kitchens have a lot of benefits, including lower costs, better efficiency, more orders, and an adaptable environment, etc. And these cloud kitchens are what food businesses can collaborate with to make their services better, and spread more awareness about their brand as well as gain more insight on where their business can thrive better after studying the demand for their products through cloud kitchens.
In a Covid-19 ridden world, food businesses need the help of cloud kitchens to make their operations more efficient. Hotpod Pakistan is one such kitchen ready to operate and serve quality food without compromising on the experience.